It all started with a love for embroidery — the kind that lasts longer than trends, threads that don’t quit, and art that holds its shape for years. Add a sprinkle of sarcasm, a dash of meme culture, and boom — Must Part was born.
We design and embroider everything in-house, from hoodies and sweatpants to t-shirts and custom orders. Every piece begins as a fun idea — sometimes a meme, sometimes a random spark — and ends up as something that makes people stop, laugh, and ask where you got it.
We’re proudly based in Estonia — yeah, that small country people confuse with Spain (seriously?). But maybe that’s part of our charm: quiet roots, loud designs, and a humor that sticks like good thread.
Must Part isn’t just a brand — it’s a feeling. One that stays in your head like a meme you can’t forget.